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Michal Kankowski, marketing strategist: “Build in Public.”

I wanted to find some viral marketing case studies to get inspired emotionally. But there was nothing on this topic online. Or even if it was, the articles always suggested that it was pure luck. Which was absurd to me. There are always very strong emotions (psychology) involved in everything that goes crazy viral.

Peter Mick, indie dev: “Don’t Overengineer Things.”

Don’t overthink it and don’t over-engineer things – it’s easy to fall down that trap and you will never ship anything. Ideally, build with a community and for a community. I’ll soon release Build In Community and will guide you on how to do it.