Plan out the cadence of your writing – nurture a mailing list, create valuable content and hit send in no time 

Michal Kankowski, marketing strategist: “Build in Public.”

I wanted to find some viral marketing case studies to get inspired emotionally. But there was nothing on this topic online. Or even if it was, the articles always suggested that it was pure luck. Which was absurd to me. There are always very strong emotions (psychology) involved in everything that goes crazy viral.